ROOM 205,DASHUXIA CREATIVE
168 CHENGJIAQIAO Road, SHANGHAI, CHINA
【Background】Lear Corporation Limited was found in Detroit, U.S. in 1917, headquarter in Michigan State, one of the five biggest auto parts suppliers. Lear Asian-Pacific Branch demands a promotional video to introduce their company and their mission in Asian-Pacific region. With the video, they hope the viewers will under stand 1 What does Lear do including seating and electronics system for automobiles;2. Demonstrate the leadership of Lear in the entire industry: its service has covered from all types of vehicles from almost every major brand; its structure; customer's acknowledge; engineering capability and productivity.
【Background】Since the audiences are spreading across the entire Asian-Pacific region, we decide to use non-voiceover and English as subtitle through entire video While maintain the consistent Lear's manner, we include hand-draw rendering 3D effect as one of the creative element. We shoot with movie level equipment such as Redone device and seasoned shooting team. During the aftereffect process, we use a simple and majestic style to match company's international and multicultural corporate feel.
Other than the main 3-minute official clip, we also did a 1-minuite editing version to help clients' use in different situation.