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    Why is it important to promote your content?

    Creating effective content is only the first part of content marketing. After that you should focus on how to use your content effectively. Promote the content and make sure they are reachable to your audience.

    How do you promote content?

    Depending on what you’re trying to accomplish, content promotion can be achieved using social media, traditional PR, blogger outreach, native advertising, paid media, syndication and more. We determine the best approach on a case-by-case budget taking into account your business objectives, budgets and timelines.

    Why is it important to measure your content?

    It’s essential to measure effectiveness, especially if you plan on dedicating time and budget to content marketing. It’s imperative to have a regular reporting cycle so you can tell what’s working and what needs to be improved.

    What gets measured?

    It depends on your content marketing strategy and the goals you have set. These should be determined and outlined at the beginning of your strategy document. Common things to measure include:

    Subscriptions

    Downloads

    Views

    Social media
    sharing

    Like

    Social media
    comments

    Review and
    testimonials

    Website traffic

    Phone
    calls

    Emails

    Size of social
    network

    Sales

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