ROOM 205,DASHUXIA CREATIVE
168 CHENGJIAQIAO Road, SHANGHAI, CHINA
Creating effective content is only the first part of content marketing. After that you should focus on how to use your content effectively. Promote the content and make sure they are reachable to your audience.
Depending on what you’re trying to accomplish, content promotion can be achieved using social media, traditional PR, blogger outreach, native advertising, paid media, syndication and more. We determine the best approach on a case-by-case budget taking into account your business objectives, budgets and timelines.
It’s essential to measure effectiveness, especially if you plan on dedicating time and budget to content marketing. It’s imperative to have a regular reporting cycle so you can tell what’s working and what needs to be improved.
It depends on your content marketing strategy and the goals you have set. These should be determined and outlined at the beginning of your strategy document. Common things to measure include:
Size of social