ROOM 205,DASHUXIA CREATIVE
168 CHENGJIAQIAO Road, SHANGHAI, CHINA
Research from the Content Marketing Institute shows companies with a documented content marketing strategy are more effective than those without it.
A good content marketing strategy is based on your business objectives. What’s the point of creating content if it doesn’t somehow move your audience further along a buying path? Until you’ve defined the purpose of your content, you can’t measure whether it’s been successful. If you can’t measure, you have no way of knowing whether your efforts are successful.
We work with you to understand your business and the goals of your content marketing initiative. We focus on helping you attract and keep an audience interested in your business. Initially, you’ll need to commit to having a couple of meetings so we can better understand your business. We’ll go away, do our research, sketch a persona, find out where your audience is hanging out and what information they want. We’ll deliver a documented content marketing strategy including:
Create a picture of the most important customer types (Persona Creation)
Recommendations for original content types
Social media channel selection and distribution methods
Considerations for search and optimising each piece of content
Frequency, quality and consistency recommendations
Processes and workflows needed to implement your strategy
Measure the impact of our content