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    What is content marketing?

    Content marketing is knowing what your customers want to hear and delivering it at the right place and time when they’re looking for help or information. When you do this on a consistent basis, you build credibility and trust with your audience.

    What is the benefit of content marketing?

    A lead generated from content marketing is one-third the cost and three times more effective than traditional marketing. When done well, content marketing moves your marketing expense into an investment in long-term business assets.

    • Strategy

      We believe that content needs to have a clear role in a broader strategy. Start with a problem. Contribute to a business outcome. Meet an audience need. Deliver on a strategic opportunity. Have a clear engagement strategy. And be social.

    • Creative

      Content is only as good as the thinking that supports it, the creativity that surrounds it, and the amplification that drives it. We create smart ideas, big and small. And we make them happen. Whatever the content, being creative is a must.

    • Execution

      Making good content isn't enough to ensure success. We help you distribute and promote the campaign with bought, earned and viral seeding. From social channels to digital PR, we help you get your content seen in the right places.

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